Know Where to Start: How to Turn Your Passion into Business
Course Introduction
Congratulations, you're now a Certified Styling Professional with all the tools and techniques to start a career in styling. But where do you begin? This course has been especially designed to put you on the right track from the get-go.
Course Objective(s)
• Learn the exact steps to start building your name in the styling business and confidently kick off your career
Who Can Take This Course?
• Certified Professional Stylists
Course Format / Duration
Online course
Course Outline
1- Start Your Styling Career with The Basics
Everything you need done before you put yourself out there
• License
• Practice on 20 clients (Before & After Makeovers)
• Marketing: Build your brand and portfolio
- Name/brand/DNA
- Slogan/Motto
- Logo, visual identity and color palette, stationary applications (business cards)
- Social media accounts (Insta, Facebook, LinkedIn), website
- Brochures and other marketing collaterals
- Biography
- Professional pictures of yourself
- Packages and prices
2- Grab Opportunities
Every rise to fame starts at the bottom: intern, volunteer and practice
3- Archive Your Experience
4- How to become a key social media player in your field
5- Invest in Photoshoots
6- Know Your Competitors
7- Learn How to Pitch & Build Your Network
Tips to pitch and connect like a pro
8- Meeting & Working with Clients
a. The Meet & Greet Session (Pricing and Action Plan)
b. The Styling Session: Implementing the Action Plan
i. Consultation Assessment
ii. Styling (closet assessment -cross promote full course-, shopping,
on budget etc...) - Addressing both clients and celebrities
c. Post-Styling: Client Review
9- Requesting Loans & Connecting with PR Agencies & Designers
• Scouting the market and making deals
• Identifying major industry players and building your data base
• Exclusive data, tips, and secrets to be shared with students
Professional Resources Included in this Course*:
- General Styling Handbook / Styling Kit
- Consultation Assessment Forms**
*Students will receive a soft copy of the content course
**Students will receive a soft copy of the forms
Key Course Takeaways
• Unlock valuable insights by special guest speakers
• Learn all the steps you need to start your styling business
• Golden rules on how to start your styling career right
• Tips and tricks on bonding with your client
Key Skills/Competencies Acquired
• Learn the technical details about how to start your styling business
• Learn how to introduce yourself to clients
• Learn the steps of styling
• Boost your interpersonal and social skills
• Boost your confidence through practice
• Start building a portfolio
• Build your network
• Learn the best filing, documenting and archiving techniques
Modules to Keep
• The General Stylist Handbook
• Consultation Assessment Forms